With more and more social media companies such as Facebook and Twitter, the need for public relations has never been higher. And with the changing technologies and new-age communication, PR professionals must stay on top of trends to advocate effectively for their clients. Take some advice on how PR professionals can remain efficient while maintaining …
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Public Relations
Public Relations Increases Brand Engagement and Sales
Brand engagement is the process of ensuring that your brand is aligned with your organization’s purpose and values. In other words, it’s about how you are perceived by your customers, your employees, and other stakeholders in the business. Brand engagement is about being consistent and communicating what you are all about. But it is also …