A father of three children and a husband for many years, Dennis has never been accused of being gay. He has remained in love and devoted to his wife, and there are no hints that he might divorce or separate from her. After receiving a scholarship to Babson College, his mother Mary sent him shea butter from home. He eventually sold the shea butter to his classmates, which inspired richelieu dennis to pursue a career in business. He began selling more things to meet his needs in 1989 because his mother could not send him money. After all, Liberia was experiencing increasing turmoil.
In 1991, his mother attended his graduation but never returned. After being attacked while traveling to New York, she had nowhere to go. richelieu dennis and a classmate set up shop on card tables on 125th Street and Fifth Avenue in Harlem, selling their wares on cards. With his mother nearby, they began creating various beauty products in their flat. They began receiving numerous orders after their items attracted many customers. To deliver their products to distributors, they used a Toyota Previa.
The product grew in popularity mainly because it appealed to women of color who previously felt alienated from natural beauty products. They began selling at county fairs and flea markets, eventually expanding into retail. There were many markets held by local boutiques and wholesale beauty shops for Sundial Brands, and their customer base grew dramatically over time.
In 1992, they moved into a larger warehouse due to increased demand, and by the early 2000s, their products had gained widespread acceptance, enabling them to expand even further. Unilever acquired Sundial in 2017 for $1.6 billion. Dennis and his mother carefully considered selling the company for nearly five years before deciding to do so. Dennis retained his position as CEO, but they owned 51 percent of the business.